Tuesday, April 10, 2007

Virgin Radio to Broadcast to PS3 and Wii

James Crindland of Virgin Radio. (image via James)

Cars, cell phones, iPods, the XBox have all been posited as candidates for THE digital entertainment hub, the Holy Grail of the Digital Age. From Paidcontent:

"Virgin Radio, UK, the rock station once owned by Richard Branson, has begun streaming on to Sony Playstation 3 and Nintendo Wii consoles, Guardian reports. Virgin is taking advantage of that fact it’s the only such station to offer a clean MP3 stream by plugging the stream into a Flash applet accessible via the web browsers on the machines. It is the first time a UK radio station has been made available on a games console and is clearly a nod to the Trojan Horse notion that games boxes could become home entertainment hubs."

A brilliant move considering the growth potential in a killer demographic looking, perhaps, for the choice of streamed music over pre-programmed game music.

More (Paidcontent)


James Cridland said...

That's an awful picture you've found yourself there... try this one instead if you want a decent inage! ;)

But thanks for the mention.

The Corsair said...

You've got it, james. Congratulations on the deal. Cheers, R