Saturday, August 28, 2004

Paris Hilton (TM)


What hath the Village Voice wrought? William Bastone, editor at was once a staff writer at the Voice. There he learned how to get the goods. From an interview with The Daily News' Paul Colford last February:

"'We're continually hunting and hunting for stuff on the Web,' Bastone said.

"But the best finds usually involve old-fashioned shoe leather - finding documents in the courthouse maze - and effective use of the Freedom of Information Act to obtain material locked away by government."


The folks at went snooping in U.S. Patent and Trademark Office files, and guess what they found?

"(W)e've now unfortunately learned that this dopey Paris Hilton not only is seeking to trademark her name (so she can slap it on everything from footwear and kitchen utensils to shot glasses and essential oils), but the 23-year-old heirhead actually has her own logo. And it features a tiara monogrammed with a royal 'P' (somewhere, the great Paul Rand is weeping). Below you'll find a copy of Hilton's July 26 trademark application, filed on her behalf by the powerhouse L.A. entertainment law firm Ziffren, Brittenham, Branca, etc. In May, Hilton's father Richard filed an application seeking a Paris Hilton TM for use on fragrances, body lotion, bath gel, soap, and cosmetics. Both trademark requests are pending review by government examiners who surely have better things to do."

Also, the less high end of items, like -- shot glasses, imitation leather goods, keychains, plates, mugs, prepaid magnetically encoded calling cards (one can almost imagine the deliciousness of a Senegalese or Croatian national using a Paris hilton prepaid calling card to call home), gymnastic and sporting articles (?!), playthings (?!!), pins, rubber stamps and decals.

Oh, Paris.

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