Monday, June 02, 2008

Mixed Martial Arts Buoys CBS



We have always been of the opinion that the ultra-masculinization of the United States over concerns of national security after September 11th combined with the unchallenged philosophy of democratic capitalism would mean, in the fullness of time, that blood sports would become as much a fixture on the pop cultural landscape as, say, porn. Every global empire needs it's sanguinary gladiators, no? From Variety:

"Mixed-martial arts has helped CBS bring some young viewers to broadcast television on a sleepy Saturday night.

"The increasingly popular sport made its network debut Saturday night with the first of four planned 'Elite XC Saturday Night Fights.' Ratings for the live event from Newark, N.J., grew with each half-hour and peaked in the hour following primetime, with CBS the demo leader from 9 to 11 p.m.

"According to preliminary Nielsen estimates that will be finalized Tuesday, CBS led the two-hour block from 9 to 11 p.m. in adults 18-49 (1.9 rating/6 share) -- a 36% improvement over what the network averaged with its crime programming on the night during the recently concluded 2007-08 season."

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