Monday, January 23, 2006

Building The Lenny Kravitz Brand

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(image via isifa)

Granted, Lenny Kravitz has a funky, unique, urban-bohemian aesthetic. Kravitz is building a brand, as evidenced, for instance in "Absolut Krtavitz." Of the collaboration, he says: "ABSOLUT has had a history of working with great artistic people � like Andy Warhol, Tom Ford, Jean Paul Gaultier, Gianni Versace and Kenny Scharf. I thought it would be interesting to do an artistic collaboration like this and be part of that heritage.', says Kravitz. Kravitz recorded a new song, entitled 'Breathe', in New York, which will be featured in the campaign."

Would you buy Lenny Kravitz clothing? According to Fashionweekdaily:

"Bruno Danto is one step closer to broadening the scope of Vogue Hommes International.

"The magazine�s former deputy editor, who assumed the editor in chief�s spot following the resignation of Richard Buckley last February, has scored a minimum of four significant exclusives for his second issue, due out March 6.

"First up is a special 30+ page portfolio of photos shot by Mark Seliger of Lenny Kravitz. Seliger, who Danto noted has a special relationship with Kravitz, followed the legendary musician through the course of several weeks, capturing Kravitz at home, on the road during concerts, and through his daily life in New York. 'It�s the life of Lenny Kravitz basically,' Danto told The Daily exclusively. 'But intimately, and in a way you�ve never seen before.� A backstage movie was also produced at one of Kravitz�s concerts.

"Whereas French Vogue has employed Sofia Coppola and Catherine Deneueve to guest edit past issues, Danto was quick to note that Kravitz is not the editor of this issue, just the featured subject�and coverboy.

"... And when the issue debuts, readers will be exposed to a side of Kravitz that isn�t all riches and excess. In the accompanying interview, Kravitz tells Vogue Hommes about his plans to expand his empire by branching into furniture design and developing a line of clothing and sunglasses."

The full story here.

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