Saturday, October 25, 2008

NBC Rebrands Wednesdays "Crime Night"



)image via fishbowlla)

Is NBC's new plan for niche programming on Wednesday's simply Ben Silverman rearranging deck chairs on the Titanic. From TheHollywoodReporter:

"NBC is the first network to shake up its fall lineup, rebranding Wednesdays as a crime night.

"The new Wednesday night block: 'Knight Rider,' 'Life' and the return of 'Law & Order.' The lineup premieres Nov. 5.

"'Lipstick Jungle,' which has been under-performing on Wednesday nights at 10 p.m., is shifting to Friday night starting Oct. 31 -- effectively swapping places with 'Life.'

"Also, NBC is moving the premiere of upcoming reality show 'Mommas Boys.' The series will premiere after the finale of "Biggest Loser" on Dec. 16, then will move to Mondays at 9 p.m., taking over the "Heroes" time period during the action drama's winter hiatus.

"'These moves will play to the shows' mutual strengths and will help us to reinforce our lineup,' said NBC co-chairs Ben Silverman and Marc Graboff."


The full story here.

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