(image via nbcnewmedia)
Aside from Al Hunt's "Political Capital," there really isn't a reason for anyone not working on TheStreet or a heavy investor to be watching Bloomberg TV after the market closes. And the visuals -- with the ticker -- are distracting. Television veteran Andy Lack, a recent Bloomberg hire, has his work cut out for him. From Jon Fine of BusinessWeek:
"Bloomberg's initial moves are likely to shore up what's already in place. Lack was hired in no small part to revamp Bloomberg's TV operation, which, Doctoroff says, has 'not been what it should be.' Bloomberg's cable channel is sometimes forgotten in the new CNBC/Fox Business Network dichotomy, but it currently reaches about 58 million U.S. homes. Doctoroff says that could swell to 70 million in '09. CNBC, for which I am an on-air contributor, is in more than 90 million U.S. homes. Fox Business Network reaches around 43 million. (CNBC has a much bigger lead over Bloomberg in reaching non-U.S. households.)
Next year also will bring major changes to the exceedingly prosaic Bloomberg.com, to make it more friendly to those who don't spend their days intravenously connected to a Bloomberg terminal. Doctoroff says such changes will be visible in the first half of the year.
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