The Ubiquity Of The Discovery Channel



(image via dusteddesign)

Discovery Communications made its NASDAQ debut this week. Saw this interesting post on Paidcontent about their genius at international ubiquity:

"I’d read that the Discovery Channel has an extraordinary international presence, at least 170 countries, with Malaysia being one of them. At each hotel we stayed at, channel lineups were pretty meager, but Discovery was always on the deck. In airport waiting lounges, TVs are frequently tuned to Discovery (NSDQ: DISAB). It makes sense, as it’s not language-heavy programming, the shows wouldn’t seem to lose much if you had to go by the subtitles alone. By the same token, I saw the National Geographic Channel more in Malaysia than I’ve ever seen it here."

Discovery Channel, which, oddly, you probably tune into at least once during the day -- or browse at the local bar -- is considered one of the top meda/TV brands.