Tuesday, August 26, 2008

MTVU Goes Back To School

MTVU, alas, has never quite caught on (And MTV pere is not quite what it used to be). From Reuters via Paidcontent:

"Viacom Inc's mtvU college cable network will launch an online network of campus guides, aiming to be the 'Citysearch' of university life.

"Working with college newspapers and Zvents, a local Internet search and advertising network, mtvU has created sites that offer listings for everything from local night life to bus and dining room schedules, an executive said.

"'We're simplifying students' experience and providing national, regional and local advertisers a powerful connection to this hard to reach audience,' said Stephen Friedman, general manager of mtvU."

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