Paidcontent: Mr. Zucker Tear Down This Temporal Wall



(image via mediamagneticfed)

So -- how is NBC Universal doing digitally with the Olympics? Are they keeping their proprietary content proprietary? And just how are they doing that considering the demand for live streaming? Jon Fine of Business Week does a good job of asking the question "How long will GE hold on to NBC Universal." From Paidcontents Staci Kramer:

"We aren’t planning a daily traffic report of this but NBCU’s numbers through this afternoon are out and so far more than 1 million streams of the U.S. men’s unexpected win in the 4x100 freestyle relay have been served on demand. From our comments, guessing a fair amount of them were people on the West Coast who gave up on the tape delay. (To paraphrase their pleas: Mr. Zucker — tear down this temporal wall!) With 1.1 million streams as of 4 p.m. Monday, it’s already the most-watched video ever for the site—responsible for one-tenth of the 11.1 million downloads so far.

"Meanwhile, despite the frustration for some, NBCU’s strategy of saving the premium events for prime time is paying off for the network with an average prime-time rating of 17.0/30, the best since Montreal for a Summer Olympics not located in the U.S.—and a 20 percent increase from Athens."

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