Tuesday, March 02, 2004

Dasani Bottled Water is Tap Water

In the beginning was the Jesus Juice, now The BBC reports that Coca Cola's experiment in bottled water, Dasani, the second biggest selling bottled water in the US, is actually nothing more than "purified" tap water. The Beeb reports:

"Soft drink giant Coca-Cola has admitted it is selling purified tap water in a bottle.
It says the source for its new Dasani bottled water is the mains supply at its factory in Kent.

"The company says Dasani is 'as pure as bottled water gets' due to a 'highly sophisticated purification process'."

And you thought Evian spelled backwards was naive?

Just so long as no one messes with my Fiji water. That's my joint right there, straight or as a splash in my Cutty Sark. To paraphrase Ellen Rucker Carter, "FIJI is the truth!!!"

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