(image via neweb)
This isn't earth-shattering news (we reported it here, back in July), but it's finally official: Adam Carolla, formerly of "The Man Show," and former EMT-rocker and friend of glossy magazine overlord Jason Binn, David Lee Roth are set to replace Howard Stern when he goes to satellite radio in January. Also, WXRK -- K-Rock -- in New York is going all "man-talk." According to DowJones (via smartmoney via iwantmedia)
"Viacom Inc.'s (VIA) Infinity Broadcasting group launched FREE FM format. It also named David Lee Roth and Adam Carolla as morning drive hosts in New York and Los Angeles, respectively."
"These and other moves are part of Infinity's Howard Stern replacement strategy. The shock jock's last live broadcast for Infinity will occur Dec. 16. His program is broadcast on 27 of Infinity's U.S. stations.
"... In a press release Tuesday, Infinity said it launched FREE FM in four of the top five and seven of the top 10 U.S. radio markets.
"Infinity Chairman and Chief Executive Joel Hollander said in a statement, 'FREE FM stations will feature an eclectic mix of personalities, whose distinct creativity, perspective, sense of humor, intellect and unpredictability do not fall under the guiding principals of any particular narrowcast theme or ideology.'"
"... Infinity named Penn Jillette, one-half of the comedy-magic team Penn & Teller, as host for a one-hour live radio program. The show will be broadcast in New York, Chicago, San Francisco. Washington, D.C., Detroit, San Diego, Baltimore and Las Vegas."
Well, when we think of " distinct creativity, perspective, sense of humor, intellect and unpredictability," the growly-voiced Penn Jillette immediately comes to mind. He's the man to bring back the ratings, right? Because magic tricks translate ever so well over the airwaves (Averted Gaze).
More here.
2 comments:
I give Roth 4 months and Carolla 2 months.
anyone else wanna place bets?
I give Carolla two years and Roth 1 month, ew.
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