We are witnessing P Diddy's historic jump the shark moment. Observe, carefully. Cultural anthropologists of the future will look back to this moment as le point de depart, the place in time win which Diddy turns from being the pop cultural entrepreneur and hustler-icon extraordinaire that he is, to outright selling his ass to the highest bidder, according to those intrepid Page Sixxies:
"... the hip-hop mogul has joined Britney Spears, Jessica Simpson and Alicia Keys as celebrity shills for an anti-acne cream. Actress Vanessa Williams interviews the formerly blemishy bunch in a 30-minute infomercial for Proactiv Solution that begins polluting late-night airwaves tomorrow. 'I definitely had an acne problem,' Combs confesses during the zit-fo-mercial, adding, 'I have to make sure my sexy is all the way right.'"
His sexy has also led Diddy to hawking "cola beverages," (Averted Gaze) a dubious distinction, to be sure, according to SOHH:
"In the 45-second spot, Diddy's car breaks down on his way to an award show. The mogul then hitchhikes and finds a ride with a Diet Pepsi truck. Desperate Housewives actress Eva Longoria, talk show host Carson Daly and That 70's Show's Wilmer Valderrama later follow Diddy's lead and hop aboard other Pepsi trucks."
First Deniro, now this. Tis a pity he's a whore. If Diddy were displaying any more whoreishness, he would be flossing assless chaps and leaning into car windows at truckstops in red states for his sustenance.
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