(image via underconsideration)
If Hegel had dreamed this Web 2.0 universe of ours, it would most probably of turn out the way it already has. There is profitability, evidently, in unreality. So valuable is the male 18-34 demo that now major media players are investing in fantasy sports. According to the tireless Staci Kramer at Paidcontent:
"ESPN is making another pitch at the lucrative fantasy sports market. The Disney network has picked up Talented Mr Roto in what might be an acq-hire (I’m still looking into terms): founder Matthew Berry is joining the company as senior director of fantasy games, fantasy sports writer and on-air analyst. The site was launched in March 2004 as an online fan group and boasts a network of more than 50 contributors (columnists, reporters, scouts and stringers) who now will feed ESPN.com. Its subscribers will get a subscription to ESPN.com’s premium service ESPN Insider. I gather the 'Talented Mr. Roto' brand will remain although whether it will be a stand-alone site or a section within ESPN.com has yet to be determined.
"This is only part of ESPN’s latest push into fantasy sports, which also includes free ESPN fantasy baseball—including live scoring."
In an addendum Kramer writes, "ESPN wanted Berry to come on board and buying the site was the way to accomplish that. (Also, Berry’s compensation and the site sale price are separate.)"
As we dialectically progress into the realm of Absolute Imagination (green screens and video games not included) one wonders: What next? An IPO for some especially juicy "Fan Fic" (Dismissive wave; Exaggerated cough suggesting feigned detachment)?
No comments:
Post a Comment