Bruce Wasserman To Wed New York Magazine

The New York Times is reporting that Bruce Wasserman is set to marry the beautiful but financially distressed New York Magazine.

The "wedding" would cost the veteran Wall Street financier $55 million, for the rare honor and privilege of earning a profit of between $1 and $2 million on revenues of $40 million.

Say what?!

New York is a vanity publication, a trophy wife, to be sure. She looks pretty and makes you, by intimate connection, look swell too. Plus she gets you in circulation with the right types of people. La donna e mobile.

Wasserman is moving up in the world. He founded, then sold Wasserstein Perella, an investment bank, and is currently chairman of Lazard Freres.

Wasserman has dated less prestigious trophy publications such as American Lawyer and the Deal, but his coming nuptuals to New York ensure a proper place in New York Media Society.