Paidcontent's Staci D. Kramer interviews Perkins Miller, the SVP-Digital Media, NBC Sports & Olympics about NBC's strategy in Beijing. An interesting point that came out is what is NBC's strategy with regard to policing clips and downloads for such a large event to which they have exclusive rights. How do they pull that off when the demand for clips is so vast and when NBC will not be streaming live? Said Miller, "This has been a big initiative with us and with the IOC as well… we’ve invested a lot in the Olympus and, as a consequence, will work very hard to protect that investment. We’ve worked with the IOC on fingerprint solutions and worked with some of the major UGC distributors, including YouTube to find a way to identify videos not being put out by NBC." Good luck with that.
Also From Paidcontent:
"While some are beyond irked by the lack of live streaming for swimming, track & field and the like, others will be gaining access to events that otherwise would very limited. Miller: 'We’ve got these passionate, passionate Taekwondo fans, passionate equestrian fans. Folks who’ve grown up playing the sports, whose children play them, and for whom the Olympics is the ultimate expression of their sport. Despite the fact that we’ve been putting it on five cable networks with as much press time as we can, we have not been able to serve the audience as effective they want us to.' But delivering 2,000-plus hours of live video requires some caution. 'We’ve decided not to do live commentary on every hour of those more than 2,000 live streams because of the costs.' Instead, NBC will rely on live blogging and intense amounts of data to provide context."
The full interview here.
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