(image via zdnet)
Viacom CEO Philippe Dauman was interviewed this morning at the Fortune Brainstorm conference by Fortune Magazine Managing Editor Andy Serwer. Viacom has been veering towards gaming in the past year or so. From CNBC:
"What about Viacom stock trading near an all-time low? Dauman says what CEOs always seem to say in those situations -- that they're building the company for the long-term. He touched on the fact that Viacom is pushing into a new business - casual gaming -- Dauman saying Viacom is the largest creator of casual games. (Casual games are those that pretty much anyone can play from their mobile phone or laptop-- not games like Doom which require significant investment of time). These games are one reason Dauman calls Nickelodeon 'the ultimate multi-revenue brand we have.' In addition to the content targeting youngsters, the company also has a virtual world, and games, and is now also hosting the first Nickelodeon cruise and selling hotel rooms. Bottom line, this content giant is moving to be less reliant on advertising to build other revenue streams, be they subscriptions for a virtual world, or from selling real and virtual goods on neopets."
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