Audience Tracker: Viewers See Up To 20 Percent Of Their TV Shows Online



(image via pucp.edu)

No wonder the networks are in such a frantic rush to develop a coherent online strategy. From Paidcontent:

"At industry events, TV network execs often stress that streamed versions of their broadcast programs are additive and not cannibalistic. But a report from audience tracker Integrated Media Measurement Inc. says that at least half of viewers are using the web not just as fill-in or catch-up, but as a TV replacement (see chart below). Looking at primetime shows across the major networks, IMMI found that viewers see up to 20 percent of their TV shows online, though that varies according to genre and the amount of time the show has been on the air. This amount is higher now and in a few cases, is higher even than DVR viewing of the broadcast shows."

The full story on Paidcontent.