Wednesday, November 05, 2003

Is Diane Sawyer Tired of GMA?

Diane Sawyer joined the cast of Good Morning America in 1998 to help ABC catch up to NBC's Today. It wasn't supposed to be a permanent gig, but Sawyer is a team player -- whether in the Nixon Administration or on 60 Minutes. The temporary position, though, notes Matt Drudge may be outlasting it's welcome.

Diane Sawyer began her broadcast career at CBS Morning News and the idea of a long term contract at Good Morning America cannot -- in the nature of the tv news biz and hierarchy -- be attractive. "She desperately wants to give up the vampire hours!" a top production source explained from New York on Tuesday, reports Drudgereport.com.

This isn't the first sign of unhappiness at the successful GMA. In 1998, Diane and co host Charlie Gibson were unhappy with marketing support and threaten to leave
the show. On-air support was said to be inadequate because the show's producers were not supplying GMA information far enough ahead of time to be effective.

As of September ABC's GMA caught and passed NBC's TODAY show in many of America's top cities, according to Nielsen ratings.

GMA is ABC's best chance in years to stop the juggernaut of Today with Katie Couric and Matt Lauer.


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