(image via hovefestival)
What hath the artist formerly known as Prince wrought? From our favorite brocialite Peter Davis of Papermag:
"Remember when Prince changed his name to a symbol? Or Puff Daddy became P. Diddy? How lame-o was that? Well, Santogold, a.k.a. Santi White, has decided she is 'Santogold' no more. Instead the singer wants to be known as Santigold (emphasis on the 'i'). Why you ask? Her PR peeps offer this explanation: 'She's not telling you why, that's just how it is. No unpronounceable symbol, no numbers where they shouldn't be, no random capitalization, just plain ass Santigold so remember that.'"
In keeping with the present trend, we are no longer The Corsair, we are now The Curser, as in "fuck you very much, Santigold."
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