(image via latimes)
Pet stories, especially baby pet stories, equals page views. Anyone who has spent a significant time writing on the web knows that. So it was not a huge surprise when the New York Post announced last week that they would be partnering with a web site devoted to pet news on pet-centered content. Located in the NY Post's Entertainment section, Pet News will be powered by Zootoo.com, the leading online source for pet and animal news. The Corsair emailed the CEO of Zootoo.com Marcello De Luca to ask a couple of questions about NYPost.com's Pet News, which, according to the press release, "provides mapped listings of local pet services: vets, groomers, shelters, sitters, trainers, etc., many with reviews written by their customers."
The Corsair: Any plans to bring Beth Stern, Howard Stern's wife and a well known animal lover on board?
Marcello De Luca: We welcome all pet lovers. We would love to have Beth (Stern) be a part of Zootoo.com, as she is known to be an avid animal lover.
The Corsair: Do pet stories do particularly well in the NY Post?
Marcello De Luca: Pet stories in the NY Post do better than they used to, as there was no specific pet section before (just about 1-2 stories per month). In general, users spend approximately 10 minutes on a pet news story and then go deeper in content.
The site can be viewed online here.
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