(image via audiobooksonline)
So what the fuck is going on at that supposed YouTube rival that Bill Carter reported on earlier this week that will probably be the subject of his next book. According to Stacy Kramer of Paidcontent:
"The most definitive aspect we can report about the possibility of a major rival to YouTube-Google is this: nothing is definite. Not the participants, not the shape and especially not the creation of a joint venture meshing the economic interests and egos of some of the industry’s major players. One example: no sooner did we confirm the participation of Viacom in discussions than Broadcasting & Cable pops up with a report that Viacom has pulled out. We were also told that CBS is not part of it—although another source familiar with the situation says CBS has been in and out of the mix since the beginning and yet another source says it’s just in with the advent of Quincy Smith; B&C includes CBS in the discussion. Of course, if Viacom zigs, CBS could zag but the content equation isn’t the same. CBS just doesn’t have as much to offer in that regard as Viacom. Disney isn’t involved.
"Another source says at various points since the process began early this year each of the companies has been alternately hot and cold. For News Corp., one of the sticking points has been MySpace.com or, more accurately, the inability to find a solution the MySpace will agree with.
"Then add a major media/tech company into the mix—aka Yahoo or Microsoft, even IAC or AOL. (Time Warner would be interesting given its video assets and the investment it already has in building out AOL’s video strategy.) As one person familiar with some of the thinking behind the concept put it: 'How do you manage that? Who manages that? Who’s strong enough to manage that?'"
Much, much more here (Paidcontent)
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