Thursday, November 02, 2006

Mirabile Dictu: Vogue Online as Bitchy as Its Print Analogue

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(image via belenchandia)

Actually, we are not so surprised that Vogue Online is as bitchy behind the scenes as Vogue glossy print magazine. It is difficult to be cheery on a couple hundred calories a day regardless (Averted Gaze). Conde Nastiness and all that (Exaggerated cough suggesting feigned detachment) What we would like to know, however, is if -- as a little birdy told us -- they *allegedly* make you sit on a thin chair during the interview process, and flunk you if your thighs exceed the breadth of the chair. Is that just a media urban rumor. According to Paidcontent:

"Vogue’s status as a fashion industry bible hasn’t translated into a strong online presence and that’s a problem for publisher Conde Nast, according to a report in Crain’s NY.

"The magazine’s site doesn’t meet the 340,000 unique visitor threshold of Nielsen/NetRatings. The business paper says it isn’t the fault of Vogue’s legendary editor Ana Wintour or publisher Tom Florio. Some executives, though, are blaming the set up of CondeNet, the centralized business that runs the magazine’s websites, the story says.
“The arrangement is causing friction in some quarters of the tony publishing empire...Magazine executives, who would speak only if granted anonymity, say that with the center of gravity shifting toward the Internet, they no longer want their online identities controlled by a separate division that not only administers the sites but collects the ad revenue, too...Insiders aren’t the only ones complaining. Media buyers eager to reach new audiences also want to see the digital and print sides unite.”

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