From the press release:
"Amidst the busy sidewalks and crowded streets, NYC is flooded with musical talents of all kinds and MTV2 and Time Warner Cable are searching for the next best thing in the NYC music scene! If you or your band are looking to 'make it' in the industry, then what better way to be heard by receiving 'The Best Breakout NYC Artist Award' at the 2009 VMA’s? On August 14th, MTV will review the top 20 ranked NYC artists and select 3 to battle it out in front of top MTV VMA talent at a Time Warner Cable MTV VMA weekend pre-party! All types of artists are welcome to enter so click here to sign up and showcase your talent OR sign up as a fan to participate in the process and hear what NYC is made of! HERE"