Tuesday, May 31, 2011

What Would be the Best Way to Increase Viewership at OWN?

There has been much talk among the chattering classes regarding the ratings at Oprah's OWN. As of the Spring, ratings at OWN were 10 percent lower than Discovery Health -- ! -- the channel it replaces. Not a good look. But now that Oprah is free to be hands on at her network, I ask the question:

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