Tuesday, June 09, 2015

Why Did it Take NBC So Long To Figure Out The Fate of Lester Holt?

If the reports are true, Lester Holt is poised to take over the duties of anchor for the NBC Evening News. My question is: why did it take this long? Why did the suits at NBC News drag their feet so long in an age that moves at digital speed?

Game-theorywise there seem to me to be only three viable options for Comcast: 1) Make Lester permanent; 2) get out of the TV network news business altogether (and don't looks back); or, 3) cue up another replacement anchor to usurp Lester in the Grand Pecking Order, and take his place (which, one cannot fail to note, did not work swellegantly with Anne Curry and Savannah Guthrie)

Options one and two seemed best and of the two, option one, at least for now, seemed the smartest. David Zurawik, on CNN's Reliable Sources, figured this out weeks ago. On May 31st he told Brian Stelter on Reliable Sources, "As a journalist, Brian, I don't think he can return to that anchor desk. He certainly can't return as managing editor and anchor." Bryan Burrough of Vanity Fair, another guest earlier pretty much said the same thing. Further, Zurawik -- a media critic and not a high paid NBC executive -- noted that letting Brian host hugely profitable "specials," like Dateline or even a 48 Hours type show would keep him useful to the network, vaguely in the news division and on-contract, making the network money.

Well put, and I think almost anyone who covers the media media -- Michael Wolff notwithstanding -- thought the chances of Williams returning to the anchor chair were slim. So, again: why did it take NBC so long? Why did they leave Lester Holt -- a well-respected loyalist, a hard worker, in the lurch?

Lester Holt has held onto most of the ratings of Brian Williams with almost none of the promotion. It could be argued that given time and promotion, Lester could probably dominate the evening news ratings and run a ship without scandal, as he is so respected at the network.

So why did it take "the suits" at NBC so long to figure this out? In taking so long to figure out what most media analysts figured out within a week of the whole imbroglio makes me wonder if sometimes TV executives are chosen for reasons other than an understanding of the present media landscape.

1 comment:

drmeads said...

Macaw Parrots For Sale Text or call +1(512) 598-8125
Hello, and welcome to our website for the best hand raised macaw parrots for sale.
We pride ourselves in the best taming practices of macaws among aviaries.
All of our macaws are bred in a disease-free Biosecure breeding sanctuary.
They are well socialized, having been raised in our home as members of our
own family in order for them to become ready to be a member of yours.
They are quite comfortable around all ages, including the elderly and young children.
When you purchase a bird from Us, we are committed to offering lifetime support and guidance to you and your family.

Hand Raised Parrots for Sale, Macaw Parrots for Sale
Macaws are playful and active and they have excited personalities to go along with their sizes.
But this also makes them very challenging pets. They do have the ability to say words and mimic
our speech but it is not as clear as some other pet bird species.
Because they are so intelligent, macaws can be trained. You can start when your pet bird is young,
and work on hand-feeding, teaching your bird to talk or sing, and training your macaw not to nip, bite, or scream.
Text or call

Macaw Parrots For Sale

blue macaw for sale

blue and goald macaw breeder

Scarlet Macaw

defferent types of macaw available for sale

blue headed macaw for sale

parrots for sale

macaw for sale near me

red bellied macaw

Text or call