Janet Rolle Joins BET as Executive Vice President



(image via dallasblack)

Janet Rolle, who began her career as Special Assistant to the Chairman at HBO and eventually becoming the General Manager of AOL Black Voices is joining BET. According to Staci D. Kramer of Paidcontent:

'Viacom’s BET is shoring up its marketing and communications team to support digital expansion and original programming. The changes include a new integrated marketing department. Two senior hires come from AOL.

"-- Janet Rolle joins as EVP & CMO; most recently she was VP & GM of AOL Black Voices and Women’s and Lifestyle Programming, overseeing content and editorial programming for Black Voices and various sites. She was at MTVN prior to AOL in various VP positions at VH1 and CMT. At BET Rolle is responsible domestic marketing activities for each of its cable television networks, the newly formed Digital Media Group (BET.com, BET Mobile, and BET OnDemand, etc.), and current new business initiatives (BET Home Entertainment, BET Pictures, etc.)."

Congratulations from The Corsair. More (Paidcontent)