Of all the upfronts this season Azteca TV, one of the last, was the best. Azteca, the second largest producer of Hispanic programming on the planet, had good news to present. Last night at their annual upfronts at the Best buy Theater in NYC, they presented an ambitious slate of programming including music, dancing, competition, telenovelas and, of course, futbol. Also, <strong>Manuel Abud</strong>, President, CEO, Azteca America announced a season-to-date primetime are up 33 percent in the adults 18-49 demo in prime time over last year. Further, the network, which reaches over 21 million viewers, also increased its Friday night primetime performance by +48% in the 18-49 demo over last year thanks to 'Viernes Fútbolero' (Friday Night Fútbol).
Also announced was their Hispanic Audience Platformfor advertisers, the media news of the night.